首页
HOMEPAGE
上海国际广告奖
SHIAF AWARDS
往届获奖
WINNERS
高峰论坛
SUMMIT FORUM
新闻资讯
NEWS
奖项申报
ENTRY
ABOUT SHANGHAI
INTERNATIONAL
ADVERTISING FESTIVAL
INTERNATIONAL
ADVERTISING FESTIVAL
关于上海国际广告节
上海国际广告节是在上海市委市政府直接关心下，中共上海市委宣传部、上海市市场监督管理局和中国广告协会的指导下，由上海市广告协会和SMG上海文化广播影视集团主办，上海市普陀区人民政府协办的年度国际级广告节事活动。立足上海、链接全球，本届广告节集创意、科技、品牌、学术于一体，汇聚全球顶尖作品与行业精英，以
“会、展、赛、节” 融合模式，聚焦 AI 与数字广告创新，打造思想碰撞、资源对接、合作赋能的高端平台，助力上海建设国际数字广告之都，推动中国创意走向世界。
The Shanghai International Advertising Festival is an annual international advertising event held under the direct guidance of the CPC Shanghai Municipal Committee
and the Shanghai Municipal People’s Government, with support from the Publicity Department of the CPC Shanghai Municipal Committee, the Shanghai Administration for
Market Regulation and the China Advertising Association. It is hosted by the Shanghai Advertising Association and SMG Shanghai Media Group, and co-organized by the
People’s Government of Putuo District, Shanghai. Based in Shanghai and connected to the world, this year’s festival integrates creativity, technology, branding and
academia, bringing together world-class works and industry elites worldwide. Adopting an integrated model of “conferences, exhibitions, competitions and festivals”,
it focuses on innovations in AI and digital advertising, building a high-end platform for idea exchange, resource matching and collaborative empowerment. The
festival supports Shanghai in building an international digital advertising capital and promotes Chinese creativity to the global stage.
ABOUT
SHIAF AWARDS
SHIAF AWARDS
关于上海国际广告奖
上海国际广告奖是上海国际广告节官方权威奖项，立足上海、面向全球，聚焦创意、科技、品牌与实效。汇聚海内外顶尖作品，由国际专业评委评审，表彰杰出案例、机构与个人，搭建行业交流、人才展示、产业赋能的权威平台，以创新驱动行业发展，助力中国创意走向世界，推动上海建设国际数字广告之都。
SHIAF Awards are the official authoritative awards of Shanghai International Advertising Festival. Based in Shanghai and open to the world, we focus on creativity,
technology, branding and effectiveness. Gathering top works from home and abroad, we select outstanding cases, organizations and individuals through international
professional judging. We build an authoritative platform for industry communication, talent display and industrial empowerment, driving industry development with
innovation, helping Chinese creativity go global and supporting Shanghai to build an international digital advertising capital.
DigitalIntelligence
数智
以数字技术为基，以智能驱动为核，融合数据、算法与 AI，重构广告创作、传播与运营逻辑，让营销更精准、高效、可量化，赋能行业数字化转型与智慧升级。
Adhering to creativity, breaking traditional boundaries and embracing technological changes, we encourage innovation in concepts, forms and channels. Pioneering
thinking and bold practices inject sustained vitality and new possibilities into the advertising industry.
Innovation
创新
坚守创意初心，突破传统边界，拥抱技术变革与场景革新，鼓励理念、形式、渠道多维突破，以先锋思考与大胆实践，为广告行业注入持久活力与全新可能。
Rooted in digital technology and powered by intelligence, we integrate data, algorithms and AI to reshape advertising creation, communication and operation, making
marketing precise, efficient and measurable for industry digital and intelligent transformation.
Effectiveness
实效
以结果为导向，聚焦品牌增长与商业价值，拒绝虚浮表达，推崇可验证、可评估、可转化的传播成果，用真实数据与市场反馈，彰显广告的核心价值与行业使命。
Result-oriented and focused on brand growth and commercial value, we reject empty expressions and advocate verifiable, measurable and convertible communication
outcomes. Real data and market feedback highlight the core value and mission of advertising.
关键时间
Key Dates
Key Dates
作品征集期：
早鸟优惠期：2026年3月27日-2026年4月30日
常规报赛期：2026年5月1日-2026年5月31日
最终报赛期：2026年6月1日-2026年7月1日
评审期：
2026年7月
入围名单公布：
8月初
颁奖典礼：
8月28日
Call for Entries
Early Bird Discount: March 27, 2026 – April 30, 2026
Regular Entry Period: May 1, 2026 – May 31, 2026
Final Entry Period: June 1, 2026 – July 1, 2026
Judging Period
July 2026
Finalists Announcement
Early August
Awards Ceremony
August 28
费用日期
Fee Deadlines
Fee Deadlines
奖项分设9大类，奖项区分中英文类别，可根据语种选择；中文、英文需分开结算。一旦案例提交成功(完成案例信息填写成功付款) 便不可撤销，参赛费不予退回。
The award is divided into 9 major categories, available in both Chinese and English; you may select according to language.Chinese and English entries shall
be settled separately.Once a case is successfully submitted (including completion of information and payment), the submission cannot be revoked and the
entry fee is non-refundable.
报选2026年上海国际广告奖奖项的作品须为2025年1月1日至2026年7月1日期间实施的作品。
Entries submitted for the 2026 Shanghai International Advertising Awards must be campaigns implemented between January 1, 2025 and July 1, 2026.
参赛费用的价格以实际提交订单时间为准，若在5个工作日内未进行付款，订单将被清理。重新提交订单将按照当时的价格重新计算。
The entry fee is subject to the price at the time the order is actually submitted. If payment is not made within 5 working days, the order will be cleared.
Resubmitting the order will be recalculated at the prevailing price.
评审标准
Judges & Judging
Judges & Judging
目标(15%)：参赛案例是否有清晰且科学合理的目标。
Objective(15%)：Whether the entry has clear, scientific and reasonable objectives.
策略(15%)：参赛案例是否有针对性的、可执行的策略。
Strategy(15%)：Whether the entry has targeted and executable strategies.
创意(20%)：创意涵盖传播、策划、设计与营销等洞察。
Creativity(20%)：Creativity includes innovative insights in communication, planning and marketing.
执行(20%)：参赛案例能否有效地将价值传递给受众。
Execution(20%)：Whether the entry effectively delivers brand to the target audience.
效果(30%)：参赛案例是否达成了预定的目标。
Effect(30%)：Whether the entry has achieved the predetermined objectives.
奖项分类
Categories
Categories
联系我们
CONTACT US
CONTACT US
官方邮箱 E-mail：
shiaf@shaa.org.cn
联系地址 ：
上海市普陀区南郑路355弄9号C座12楼
Address：
12th Floor, Building C, No.9, Lane 355, Nanzheng Road, Putuo District, Shanghai
Competition & Entry
扫码咨询报赛
扫码咨询报赛
x Judge Application
评委申请咨询
评委申请咨询
{{item.name}}
{{item.digest}}
2026-03-20
暂无数据!
扫码咨询